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Electrolux’s data and analytics roadmap to improved customer experience

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.

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Unlocking the true value of a new email address

Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. 

The post Unlocking the true value of a new email address appeared first on MarTech.

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How to decide if you need a marketing attribution and performance management platform

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.

The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.

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Competing with Twitter (X.com) and Instagram: Tying the Threads together

The world of social media is getting weirder with Twitter clone Threads competing as much with IG as with the newly named X. What should brand marketers do?

The post Competing with Twitter (X.com) and Instagram: Tying the Threads together appeared first on MarTech.

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How call analytics is helping SMBs improve marketing and sales

Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they’re priced for SMBs to use.

The post How call analytics is helping SMBs improve marketing and sales appeared first on MarTech.

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What are marketing attribution and performance management platforms?

MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.

The post What are marketing attribution and performance management platforms? appeared first on MarTech.

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4 AI categories impacting marketing: Workflow automation and RPA

Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.

The post 4 AI categories impacting marketing: Workflow automation and RPA appeared first on MarTech.

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Thread Count: 4 Key Opportunities For B2B Marketers On Meta’s Threads Platform

At the beginning of July, Meta did something that was sort of genius. Instead of just launching a new social media platform from scratch, they made it so users could sign up with a few simple steps directly from their […]

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How to Use Social Media to Find and Hire the Right Talent

Building a powerful and talented team is the most essential step to creating a successful business.
Hiring the right people is the most important part of that process.

The post How to Use Social Media to Find and Hire the Right Talent appeared first on DigitalMarketer.

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Metropolitan Museum of Art launches Roblox augmented reality experience

With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.

The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech.

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4 agile marketing metrics that really move the needle

Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes.

The post 4 agile marketing metrics that really move the needle appeared first on MarTech.

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What’s the Secret to Influencer Marketing for Enterprise Brands? SCALE!

As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may […]

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How a customer service crisis drove the use of chatbots in Georgia

When COVID hit, Georgia’s government was overwhelmed by people wanting unemployment help. Fortunately the state’s Digital Services agency was ready.

The post How a customer service crisis drove the use of chatbots in Georgia appeared first on MarTech.

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TV ad revenue challenged by writers’ strike

The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse.

The post TV ad revenue challenged by writers’ strike appeared first on MarTech.

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Account-based marketing strategy

ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it.

The post Account-based marketing strategy appeared first on MarTech.

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How to approach your highest-value customers with Q4 email planning

Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation.

The post How to approach your highest-value customers with Q4 email planning appeared first on MarTech.

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Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum

AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and […]

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Meta ad revenues up 12%, far ahead of Microsoft and Alphabet

Meta returns to double-digit growth for the first time since 2021, while Microsoft’s increase is only 3% and Alphabet’s is 2%

The post Meta ad revenues up 12%, far ahead of Microsoft and Alphabet appeared first on MarTech.

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9 questions to ask marketing work management vendors during the demo

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.

The post 9 questions to ask marketing work management vendors during the demo appeared first on MarTech.

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It’s time to say goodbye to your email open rate

If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening.

The post It’s time to say goodbye to your email open rate appeared first on MarTech.

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The Showmanship of B2B Marketing: Top 3 Lessons from the Festival Stage

I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me. And then (according to my parents) I ran away to join the circus. […]

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Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store

If you’re a store or website owner a successful conversion rate optimization can make a world of difference when it comes to growing your business.

The post Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store appeared first on DigitalMarketer.

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Criteo to use image recognition to help connect online and offline channels

A new partnership with Phuzion Media will give retailers better visibility into traditional offline media.

The post Criteo to use image recognition to help connect online and offline channels appeared first on MarTech.

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Round-up of this week’s AI-powered marketing technology releases

Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey.

The post Round-up of this week’s AI-powered marketing technology releases appeared first on MarTech.

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Jen Bergren: Spotlight on the expert

HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.

The post Jen Bergren: Spotlight on the expert appeared first on MarTech.

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Martech investment declines, but AI companies thrive on funding

The latest trends in martech, including new product announcements, AI investments and M&A activity.

The post Martech investment declines, but AI companies thrive on funding appeared first on MarTech.

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Threads vs Twitter – What Does The Battle Mean for B2B Marketers?

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to […]

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AWS unveils AWS Entity Resolution

The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon.

The post AWS unveils AWS Entity Resolution appeared first on MarTech.

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Does your organization need a marketing work management platform?

Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly.

The post Does your organization need a marketing work management platform? appeared first on MarTech.

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The success elements of marketing-driven growth, part 2

Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.

The post The success elements of marketing-driven growth, part 2 appeared first on MarTech.

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Alan K’necht: Spotlight on the expert

Our GA4 expert talks about how analytics has changed over the years and tells some interesting, funny stories from his long career.

The post Alan K’necht: Spotlight on the expert appeared first on MarTech.

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The future of CX depends on innovative generative AI and data insights by Cynthia Ramsaran

Dun & Bradstreet’s CMO discusses the elements that make up the best possible customer experience.

The post The future of CX depends on innovative generative AI and data insights appeared first on MarTech.

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Don’t underestimate the power of content management

In this webinar, learn how to organize, distribute and control digital assets.

The post Don’t underestimate the power of content management appeared first on MarTech.

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3 approaches to merging profiles when resolving identities

Managing customer profiles effectively can lead to better customer experience use cases.

The post 3 approaches to merging profiles when resolving identities appeared first on MarTech.

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The email personalization guide marketers can’t miss by Digital Marketing Depot

Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox.

The post The email personalization guide marketers can’t miss appeared first on MarTech.

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What is marketing work management?

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers

The post What is marketing work management? appeared first on MarTech.

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Salesforce announces new Commerce Cloud integrations

Salesforce extends Commerce capabilities across marketing, sales and service channels.

The post Salesforce announces new Commerce Cloud integrations appeared first on MarTech.

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Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing

Graphs can help to visualize complex data sets and identify patterns that may not be immediately apparent when looking at raw data.

The post Barbie Movie Boosts: How the Barbie Movie Redefined Brand Marketing appeared first on DigitalMarketer.

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Will Women’s World Cup bring the prize audience marketers want?

FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that.

The post Will Women’s World Cup bring the prize audience marketers want? appeared first on MarTech.

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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

Explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers.

The post 8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023 appeared first on DigitalMarketer.

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Elevate B2B Marketing News Weekly Roundup: Rising Personalization in B2B & Meta’s New Llama 2 AI

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 […]

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6 key email programs to optimize before Q4

Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond.

The post 6 key email programs to optimize before Q4 appeared first on MarTech.

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How SMEs Can Improve Marketing Efficiency within Budget

Boost your marketing efficiency without increasing spend using these top tips

The post How SMEs Can Improve Marketing Efficiency within Budget appeared first on DigitalMarketer.

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Marketing leads other sectors in generative AI acceptance

And 48% of orgs are using it in marketing, according to a new Gartner study.

The post Marketing leads other sectors in generative AI acceptance appeared first on MarTech.

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How to use HubSpot’s AI tools in your sales and marketing

MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.

The post How to use HubSpot’s AI tools in your sales and marketing appeared first on MarTech.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best […]

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A blueprint for boosting sales and dominating paid and organic campaigns

In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.

The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.

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Two frameworks for resolving identity and improving customer experience

Keep use cases — and the customer — top-of-mind using these frameworks.

The post Two frameworks for resolving identity and improving customer experience appeared first on MarTech.

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If every company is now a technology company, how should they hire tech talent?

With Hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa.

The post If every company is now a technology company, how should they hire tech talent? appeared first on MarTech.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments.

The post The Mets, Red Sox, New York Times and more in this week’s martech AI roundup appeared first on MarTech.

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The value of integration partnerships: Why finding the right partner matters

Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.

The post The value of integration partnerships: Why finding the right partner matters appeared first on MarTech.

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Norway orders Meta to stop collecting and using personal data

The Norwegian order is the latest of several actions by European nations over privacy violations.

The post Norway orders Meta to stop collecting and using personal data appeared first on MarTech.

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Salary and Career: Kristin Carey on the benefits of doing some of everything

From cold calling to cutting-edge B2B marketing, Kristin Carey has done it all. The key is strong friendships and profiting from your mistakes.

The post Salary and Career: Kristin Carey on the benefits of doing some of everything appeared first on MarTech.

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MarTech registration is open! Grab your free pass now

Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.

The post MarTech registration is open! Grab your free pass now appeared first on MarTech.

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Questions to ask vendors before buying a customer journey orchestration solution

Important steps to take and questions to ask when narrowing the CJO field.

The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.

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HubSpot’s June 2023 releases: The manager’s guide

AI Content Assistant tools added, reporting improvements and Payments releases.

The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

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How Creativity Is a Force Multiplier for B2B Marketing

There’s always been an uneasy truce between creativity and commerce. We accuse financially successful artists of ‘selling out.’ We’re wary of sponsored content and product placement in our favorite TV shows and movies. In general, we think of creativity as an […]

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The Unbeatable Power of a Thriving Community for Your Business

If you haven’t put “Build a Thriving Community” at the top of your business goals, then it’s time for a serious shake-up.

The post The Unbeatable Power of a Thriving Community for Your Business appeared first on DigitalMarketer.

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How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

The post How to decide if you’re ready for a customer journey orchestration solution appeared first on MarTech.

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Prioritize results with this failproof website planning process

When building websites, design should never be step one. Use this proven approach to unlock website success.

The post Prioritize results with this failproof website planning process appeared first on MarTech.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.

The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities  appeared first on MarTech.

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The omnichannel magic of connected TV by MNTN

How CTV supercharges existing marketing efforts across the advertising board.

The post The omnichannel magic of connected TV appeared first on MarTech.

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TikTok vs. Facebook Advertising: Which One is Right for Your Business? [VIDEO]

Join Maxwell Finn, President of Unicorn Inventions and DigitalMarketer’s TikTok Marketing Expert, as he breaks down the Ford Method that will dramatically increase your creative output.

The post TikTok vs. Facebook Advertising: Which One is Right for Your Business? [VIDEO] appeared first on DigitalMarketer.

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What is customer journey orchestration and how does it work?

Here are the goals and core capabilities of customer journey orchestration solutions.

The post What is customer journey orchestration and how does it work? appeared first on MarTech.

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13 enterprise-capable GA4 alternatives

Google Analytics 4’s mixed reviews may have you wondering what alternatives there are for large organizations. Start your research here.

The post 13 enterprise-capable GA4 alternatives appeared first on MarTech.

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Elevate B2B Marketing News Weekly Roundup: Threads Get Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates

LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at […]

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4 AI categories impacting marketing: Personalized customer journeys

Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible.

The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech.

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Roku partners with Shopify to allow purchases direct from TV

Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.

The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.

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9 best practices for AI tools in content creation

AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble.

The post 9 best practices for AI tools in content creation appeared first on MarTech.

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Creativity’s Rising Role in B2B Marketing

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of […]

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Best SEO Strategies For Ecommerce Websites in 2023

If you’re looking to dominate the ecommerce space, then this is the guide for you. Learn the best SEO strategies for ecommerce websites in 2023!

The post Best SEO Strategies For Ecommerce Websites in 2023 appeared first on DigitalMarketer.

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Leverage real-time data for stronger campaigns and higher ROI

In this webinar, learn how to get data-driven, personalized campaigns out the door faster.

The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech.

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Ecommerce sets new Prime Day record, up 6.1%

U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.

The post Ecommerce sets new Prime Day record, up 6.1% appeared first on MarTech.

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Generative AI faces more regulatory and legal challenges

The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit.

The post Generative AI faces more regulatory and legal challenges appeared first on MarTech.

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This week’s roundup of the latest AI martech products and news

A look at the AI martech products, platforms, features and related news from the past week.

The post This week’s roundup of the latest AI martech products and news appeared first on MarTech.

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5 don’ts in marketing operations

There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do.

The post 5 don’ts in marketing operations appeared first on MarTech.

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IAB Tech Lab’s updated data clean room standards: What marketers need to know

Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.

The post IAB Tech Lab’s updated data clean room standards: What marketers need to know appeared first on MarTech.

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Marketing on Threads: What you need to know

Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Here’s what marketers need to know.

The post Marketing on Threads: What you need to know appeared first on MarTech.

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Salesforce raising prices next month

Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.

The post Salesforce raising prices next month appeared first on MarTech.

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Data clean rooms: A beginner’s guide

Here’s how enterprises are using data clean rooms to improve the return on their customer data investments.

The post Data clean rooms: A beginner’s guide appeared first on MarTech.

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Differentiating B2B Marketing Mediocrity from Marketing Excellence

We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what approaches work and which ones don’t. What separates mediocre marketing from marketing excellence in B2B campaigns? The short […]

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Transform customer experience and drive business results with an optimized tech stack

In this webinar, learn how flexibility in your technology the key to mastering customer experiences.

The post Transform customer experience and drive business results with an optimized tech stack appeared first on MarTech.

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6 Tips on How to Create Viral Short Videos for Social Media

Learn how to create viral short videos for social media that can help you boost brand awareness, introduce the latest products, and increase revenue and sales.

The post 6 Tips on How to Create Viral Short Videos for Social Media appeared first on DigitalMarketer.

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Basis announces integrations to boost digital out-of-home capabilities

Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media.

The post Basis announces integrations to boost digital out-of-home capabilities appeared first on MarTech.

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Universal Analytics is still functional for most users

Almost two weeks after the supposed sunset of UA, the sky is still glowing red.

The post Universal Analytics is still functional for most users appeared first on MarTech.

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5 GA4 issues and why they’re a good thing

Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement?

The post 5 GA4 issues and why they’re a good thing appeared first on MarTech.

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How to use AI in digital advertising by Fluency

Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.

The post How to use AI in digital advertising appeared first on MarTech.

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Elevate B2B Marketing News Weekly Roundup: AI’s Rising Use In B2B & Meta’s Swift Threads Launch

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of […]

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EU approves US data sharing accord

The new pact gives EU citizens more control over US companies’ use of their personal data and averts the potential for a costly disruption.

The post EU approves US data sharing accord appeared first on MarTech.

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