Today, there’s a constant demand for more efficient and effective SEO practices. Keeping this in mind, we’re constantly updating and refining the features of Yoast SEO. One of our key milestones was the release of Yoast SEO 21.0, where we … Leer más
Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. … Leer más
Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should … Leer más
In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the … Leer más
Say goodbye to the manual labor of creating SEO-optimized titles and meta descriptions! We’re excited to introduce an AI-powered breakthrough in Yoast SEO 21.0 that transforms how you optimize your content. We’ve harnessed the power of generative AI to bring … Leer más
SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology … Leer más
This week, WordPress 6.3 was released! And this is definitely an update you want to check out. It comes with a renewed site editor, lots of new design options, and improvements in terms of performance and accessibility. Especially the updated … Leer más
The latest update of our plugin is here: Yoast SEO 20.13. This release is packed with crucial fixes that improve your SEO workflow. We’ve focused on enhancing compatibility and performance, making your SEO efforts smoother and more effective. So, let’s … Leer más
Keyword research is an essential part of your SEO strategy. It’s the first step in the SEO copywriting process. Before you create your site’s content, you should find out what search terms your audience uses. Their search terms are your … Leer más
Meet our latest update, Yoast SEO 20.12. It’s loaded with improvements designed to enhance your SEO efforts and simplify your journey toward better rankings. We owe the growth and evolution of Yoast SEO to your constant support and invaluable feedback. … Leer más
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status… The post HTTP Status Codes: How do they affect SEO? appeared … Leer más
If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create … Leer más
If you could pick only one SEO strategy to boost organic traffic for your ecommerce store, optimizing category/collection pages would be the ultimate go-to. Here’s why. First, category pages… The post How to optimize category pages for e-commerce appeared first … Leer más
Attention to detail is vital in SEO. One of the most critical, yet often overlooked, components of on-page SEO is the H1 tag. But why is the H1 tag… The post H1 tags & SEO: Why they matter (+ best … Leer más
Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as … Leer más
SEO (Search Engine Optimization) is the practice of optimizing your website for better online visibility, improved rankings, and more organic traffic. It’s all about enhancing your standing in search… The post Common SEO mistakes: What not to do in 2023 … Leer más
With the rise of TikTok, Instagram reels, and YouTube shorts, it feels like people want nothing but videos. Specifically short videos. So where does that leave blogging? Is it still relevant, or has video taken over the world? Will blogs … Leer más
What are the benefits of SEO? Learn key reasons to invest in SEO and strategies to boost search visibility.
Do you find your pages getting little to no organic traffic? Are you swimming in an ocean of SEO tasks, but unable to find your footing? Then you’re in… The post On-Page SEO Checklist: Things you should never forget to … Leer más
Unlock the potential of Python for Google search. See how to scrape, analyze, and optimize search data.
Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to … Leer más
Accelerated Mobile Pages – Loved by some, hated by others… The Google AMP project has been one of the most controversial topics in the SEO community since its official… The post Google AMP & SEO ⚡ Everything You Need to … Leer más
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site … Leer más
In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy … Leer más
Welcome to the wild, wild web, where the fastest click wins and everyone’s chasing that magical SEO boost — and where competitors might be lurking in the shadows trying… The post What is negative SEO & how to protect yourself … Leer más
Redirects are important for your site‘s user experience and SEO. Learn how to redirect URLs on WordPress.
Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it … Leer más
Emojis have been part of our social environment for a long time, but over the past decade or so they have also found their way into the digital marketing… The post 🚀 Emojis vs. SEO: How Google perceives emoticons appeared … Leer más
We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO … Leer más
Meta keywords are meta tags you can use to give search engines information about the content of a page.
This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic … Leer más
Local search has become a critical component of any small business marketing strategy. With 69% of all Google searches seeking local information, it’s essential that your business appears at… The post Local SEO: The Beginner’s Guide appeared first on Mangools.
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. So … Leer más
Check out these 15 writing and editing tools for taking your writing to the next level.
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google … Leer más
An HTML image tag is used to embed an image on an HTML webpage. Learn more and see some examples.
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! … Leer más
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to … Leer más
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative … Leer más
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click … Leer más
Check out these prime TikTok SEO strategies and follow our tips to show up on your audience‘s For You Page.
Dun & Bradstreet’s SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
The post Data-driven success lies within the power of simplicity appeared first on MarTech.
Google Sitelinks: Maximizing Your Website’s Visibility and User Experience In the ever-evolving landscape of online search, staying ahead of the game is paramount for businesses and website owners. Google Sitelinks, a feature that provides additional links to a website’s subpages … Leer más
Tutorial: Cryptocurrencies – Bitcoin, Ethereum, Cardano on Binance Welcome to this comprehensive tutorial on cryptocurrencies, where we will explore the world of digital assets, focusing on three key players: Bitcoin, Ethereum, and Cardano. Additionally, we’ll delve into Binance, one of … Leer más
Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending … Leer más
Advertising in the United States. ads united states I. Introduction, What is the acronym ads? Brief overview of the advertising industry in the united States. The significance of advertising in the modern business landscape. II. Historical Perspective The evolution … Leer más
Applying SEO Techniques to Enhance Online Comments When it comes to crafting comments that are both constructive and optimized for SEO, there are several key strategies to keep in mind. Let’s take a closer look at these techniques in the … Leer más
As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, … Leer más
Unveiling the Key to Financial Security: Navigating the World of Health Insurance in the US In today’s fast-paced world, safeguarding your health is not just a priority but a necessity. As health care costs continue to rise, having comprehensive health … Leer más
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.
Here are the AI-powered martech products, platforms and features announced this week.
The post ChatGPT goes enterprise and other AI martech releases this week appeared first on MarTech.
Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share.
The post Is martech the solution to the Hollywood writers’ and actors’ strike? appeared first on MarTech.
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
The post New genAI marketing solution rolled out on Google Cloud appeared first on MarTech.
Shift your perspective on marketing success. Learn how prioritizing your marketing team’s development leads to sustainable growth.
The post The surprising truth about how to achieve your marketing goals appeared first on MarTech.
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.
The post Dominate the inbox with your free 46-point email marketing checklist appeared first on MarTech.
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its «commitment to free speech.»
The post X (Twitter) marks its spot by bringing back political ads appeared first on MarTech.
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.
The post Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success appeared first on MarTech.
Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re … Leer más
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
The post Gen Z teens are watching YouTube ads and recalling what they’ve seen appeared first on MarTech.
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
The post Mastering the art and science of creative analytics appeared first on MarTech.
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
The post Which types of in-game advertising do users love (or hate)? appeared first on MarTech.
Dun & Bradstreet’s SVP of sales and marketing reveals why data is the key to innovation and success.
The post Data and AI ignite real-time customer conversations and tangible business results appeared first on MarTech.
LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to … Leer más
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.
Online Banking: The Ultimate Guide to Managing Your Finances Securely and Conveniently Online banking provides a secure and convenient way to manage your finances. With online banking, you can access and monitor your accounts, transfer funds, pay bills, and even … Leer más
Online Education: Unlock Your Potential Through Digital Learning Online education offers diverse opportunities for academic advancement and skill development. With the convenience of digital platforms, individuals can pursue higher degrees or acquire new proficiencies without the need to attend physical … Leer más
Policies: Understanding the Key Aspects and Implications in the United States Policies are a crucial aspect of governance in the United States. They encompass various types such as public, private, legal, regulatory, social, economic, and international affairs. The policy development … Leer más
Information Overload: How to Navigate and Utilize the Wealth of Information Available Today Information is a vital part of our daily lives, shaping the way we understand and interact with the world around us. From accessing data through technology to … Leer más