Categoría: b2bmx

Tired Of Chasing Vanity Metrics? Drive Better Marketing Outcomes & More Sales! – B2BMX

          While reviewing metrics, it can sometimes be hard to identify the metrics that matter vs vanity metrics. Vanity metrics are metrics that may look impressive on the surface but do not provide meaningful insights into […]

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That’s A Wrap – Top Take-Aways from B2BMX 2023

[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] B2B marketers are facing more and more challenges. We are asked to do more with less, cultivate human connection balanced with high-tech experiences, all with the threat of artificial intelligence (AI) coming for our jobs. Staying ahead of trends, […]

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Learn How to Crack The Code on ABM & Intent Data from Seagate and TechTarget – B2BMX

As a B2B marketer, we know that account-based marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and guide ABM strategies, but let’s dive in on […]

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