Etiqueta: Analysis

The Psychology of the Searcher: How knowing how our prospects search can help us to optimize our campaigns

As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. Without a robust understanding of how […]

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SEO Marketing: Adding value without risking search rank

It’s common knowledge that search engine optimization (SEO) often plays a major role in how companies group their key terms, whether they be in the headline or in the bottom of a page. This practice can also lead some companies […]

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SEO Research: Why opportunity is knocking for marketers doing SEO

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then, with the rise of Google, PPC started becoming more popular. When that happened, marketers realized […]

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PPC Ads: What is search engine marketing best used for?

After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros, lead Web designer and developer at websonalized.com …   Question 1.            […]

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The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

(This article was originally published in the MarketingExperiments email newsletter.) “When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages.” — Flint McGlaughin, Managing Director and CEO, MECLABS […]

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Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)

(This article was originally published in the MarketingExperiments email newsletter.) (View Part 1 and Part 2.) Businesses are struggling from the worldwide COVID-19 pandemic. We want to help you find new opportunities by providing free conversion optimization advice for your digital […]

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Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)

(This article was originally published in the MarketingExperiments email newsletter.) View Part 1 and Part 3. Businesses are struggling from the worldwide COVID-19 pandemic. We want to help you find new opportunities by providing free conversion optimization advice for your digital […]

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Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

(This article was originally published in the MarketingExperiments email newsletter.) Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of […]

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Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers to engage in panicked buying […]

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How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

(This article was originally published in the MarketingExperiments email newsletter.) If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure […]

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The 21 Psychological Elements that Power Effective Web Design (Part 3)

(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to […]

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The 21 Psychological Elements that Power Effective Web Design (Part 2)

(This article was originally published in the MarketingExperiments email newsletter.) Before you begin a web design project, here are three crucial questions to ask : Is your website a disorganized set of voices (modules) talking at the same time, or does it […]

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The 21 Psychological Elements that Power Effective Web Design (Part 1)

“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) This replay begins @ 2:05 Think about your current landing page and ask yourself, “If […]

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Landing Page Optimization: Free worksheet to help you balance segmentation and resources

All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be. Everyone in marketing knows that. However, the other part of the equation that is rarely talked about — the more […]

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The Difference Between Marketing and Advertising (and Why It Matters)

Marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Why the distinction? Are these two words synonyms, or is there a real […]

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Selling the Click vs. Selling the Product: Which strategy is more effective for a text-based PPC ad?

Imagine for a moment that you need to write a PPC search ad for an event your company is running. It’s an event so you’re on a tight timeline. In fact, you have a week to run the ads. At […]

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Personality Matters: How one company doubled its ROI by customizing ads based on personality

Today’s algorithms can reliably predict people’s personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of our customers to assess their personality, create messages that resonate with them personally […]

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Personality-Matched Ads: How Hilton Worldwide effectively personalized its marketing messages

From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Today let’s look at […]

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Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Optimizing High-Converting Web Pages. […]

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The Marketer as Philosopher Episode 2The Data Pattern Analysis: 3 ways to turn info into insight

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Optimizing High-Converting Web Pages. […]

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Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion

To increase conversion for your company, you must pinpoint your marketing and sales funnel leaks so you know what to repair. Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most […]

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How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)

(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has necessitated that many marketing departments quickly pivot their plans, and thus agencies and other vendors have to quickly adapt right along with their clients. So the ability to pitch […]

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The Marketer as PhilosopherEpisode 1: Become a Force for the Good

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Optimizing High-Converting Web Pages. […]

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The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life

“As a global pandemic grips modern society, most of the conversation has focused around the negative impacts facing individuals, organizations and society as a whole. Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver […]

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