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On-Page SEO Checklist: The Complete Task List for 2023

The on-page SEO checklist for 2023. Complete all 11 optimization tasks to appear higher in search results.

8 Google Maps Marketing Tactics to Drive Local Business

Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.

Wix SEO: How to Rank Better with Your Wix Website

Is Wix good for SEO? Learn how to improve the SEO of your Wix site to increase your organic visibility.

Lead Generation for Digital Marketing Agencies: The Best Ideas

Learn the best techniques to generate high-quality, inbound leads for your digital marketing agency.

HTML Anchor Links: What Are They & How to Use Them for UX

An HTML anchor is a tag that directs users to a URL, placeholder link, download, or JavaScript function.

SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles

How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.

Above the Fold: Best Practices for Your Website (+ Examples)

“Above the fold“ is the part of a webpage a user sees before scrolling. Learn how to optimize it for UX & SEO.

Target Audience: What It Is & How to Define It for Your Business

Learn to identify your target audience, or the group of people most likely to buy your product or service.

What Is a URL? Meaning, Structure, and Optimization Tips

URL stands for Uniform Resource Locator. It’s the web address of a particular webpage on the internet.

How to Properly Outsource SEO

Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all your questions about outsourcing SEO so you can make an […]

Multilingual SEO: What It Is & How to Do It

Multilingual SEO is optimizing a website‘s search visibility for multiple languages. Get started with this guide.

DTC marketers planning to up CTV/OTT spend this year

MetLife uses agile marketing to unleash pet insurance sales

Marketo’s March releases: A manager’s guide

How to align B2B sales and marketing teams

Connected TV’s results transcend the TV screen by MNTN

MarTech Salary and Career: Greg Morales on the joy of always learning

Drive better customer intelligence for a better customer experience

24 questions to ask identity resolution vendors during a demo

Meet 3D virtual influencers, the new breed of marketing influencers

From Clicks to Conversions: Create Content that Boosts Engagement

Marketers need a unified platform, not more standalone tools

Should you use your data warehouse as your CDP?

Does your organization need an identity resolution platform?

Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more. These underlying motivations propel […]

The Psychology of the Searcher: How knowing how our prospects search can help us to optimize our campaigns

As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience. Without a robust understanding of how […]

SEO Marketing: Adding value without risking search rank

It’s common knowledge that search engine optimization (SEO) often plays a major role in how companies group their key terms, whether they be in the headline or in the bottom of a page. This practice can also lead some companies […]

Microsites Tested

Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as: How many different audiences can a microsite really […]

PPC Ads: What is search engine marketing best used for?

After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros, lead Web designer and developer at websonalized.com …   Question 1.            […]

SEO Research: Why opportunity is knocking for marketers doing SEO

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then, with the rise of Google, PPC started becoming more popular. When that happened, marketers realized […]

SEO Landing Pages

Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what effect […]

The Marketer as Philosopher, Episode 3 The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Optimizing High-Converting Web Pages. […]

The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

(This article was originally published in the MarketingExperiments email newsletter.) “When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages.” — Flint McGlaughin, Managing Director and CEO, MECLABS […]

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)

(This article was originally published in the MarketingExperiments email newsletter.) (View Part 1 and Part 2.) Businesses are struggling from the worldwide COVID-19 pandemic. We want to help you find new opportunities by providing free conversion optimization advice for your digital […]

Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)

(This article was originally published in the MarketingExperiments email newsletter.) View Part 1 and Part 3. Businesses are struggling from the worldwide COVID-19 pandemic. We want to help you find new opportunities by providing free conversion optimization advice for your digital […]

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

(This article was originally published in the MarketingExperiments email newsletter.) Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of […]

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers to engage in panicked buying […]

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every marketer must master

(This article was originally published in the MarketingExperiments email newsletter.) If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure […]

The 21 Psychological Elements that Power Effective Web Design (Part 3)

(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to […]

The 21 Psychological Elements that Power Effective Web Design (Part 2)

(This article was originally published in the MarketingExperiments email newsletter.) Before you begin a web design project, here are three crucial questions to ask : Is your website a disorganized set of voices (modules) talking at the same time, or does it […]

The 21 Psychological Elements that Power Effective Web Design (Part 1)

“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) This replay begins @ 2:05 Think about your current landing page and ask yourself, “If […]

Landing Page Optimization: Free worksheet to help you balance segmentation and resources

All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be. Everyone in marketing knows that. However, the other part of the equation that is rarely talked about — the more […]

Selling the Click vs. Selling the Product: Which strategy is more effective for a text-based PPC ad?

Imagine for a moment that you need to write a PPC search ad for an event your company is running. It’s an event so you’re on a tight timeline. In fact, you have a week to run the ads. At […]

The Difference Between Marketing and Advertising (and Why It Matters)

Marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Why the distinction? Are these two words synonyms, or is there a real […]

Site Banners Tested

Is your site banner doing a good job of effectively conveying critical information to your customer? How can you tell? Is a banner even beneficial to your specific site? In this 35-minute Web clinic Mike Loveridge, Head of Digital Test […]

Personality-Matched Ads: How Hilton Worldwide effectively personalized its marketing messages

From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Today let’s look at […]

Personality Matters: How one company doubled its ROI by customizing ads based on personality

Today’s algorithms can reliably predict people’s personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of our customers to assess their personality, create messages that resonate with them personally […]

Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts

Website optimization has two approaches — tactical and strategic. Improving your headline, providing good testimonials and changing form fields are examples of using a tactical approach to add value to your webpages. It is necessary but generally provides only incremental […]

Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the difference

Successful businesses put their customers first. It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when […]

The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing

In today’s Quick Win Clinic, Flint McGlaughlin looks at the home and product pages for Worthington Direct, an online furniture store for businesses and schools. It is obvious that everything on this site is designed to help visitors find the […]

Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization

We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a […]

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value […]

Form Optimization: The importance of communicating value before making the “ask”

If you want to maximize your revenue, it’s not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety. Pay attention to your PPC ad links. Do they […]

A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help you increase conversion

(This article was originally published in the MarketingExperiments email newsletter.) Recently, we published 73 before-and-after examples of webpages that MECLABS analysts and designers optimized using qualitative research and A/B testing tools. Our CEO and founder, Flint McGlaughlin, was a keynote speaker for […]

Conversion Lifts in 10 Words or Less

What if 5 minutes of work could produce a revolution in your conversion results? It’s more than possible, but it’s also true that nothing’s ever easy. To know which few words to change takes a comprehensive methodology that accounts for […]

Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center

This case study was originally published on MarketingSherpa on April 11, 2018. Denis Mrkva, General Manager, HealthSpire, recently visited MECLABS Institute (parent research organization of MarketingSherpa), and we had the opportunity to interview him about an interesting landing page experiment […]

Adding Content Before Subscription Checkout Increases Product Revenue 38%

Adding content to a process that leads to revenue for a company seems like a bad idea — particularly when that process is already five steps long. But for iReach (at the time, a division of PRNewswire) the decision to […]

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory. However, if your goal is to learn more about your customers so […]

How a Nonprofit Leveraged a Value Proposition Workshop to See a 136% Increase in Conversions

Experiment: Background Background: Willow Creek Association is a nonprofit organization committed to transforming leaders in their respective communities. Each year, they host a two-day event (Global Leadership Summit) to provide those leaders with training from speakers in successful companies. Goal:  To […]

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Optimizing High-Converting Web Pages. […]

The Marketer as Philosopher Episode 2The Data Pattern Analysis: 3 ways to turn info into insight

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Optimizing High-Converting Web Pages. […]

Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion

To increase conversion for your company, you must pinpoint your marketing and sales funnel leaks so you know what to repair. Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most […]

The Marketer as PhilosopherEpisode 1: Become a Force for the Good

UPDATE 8/6/2021: This video was part of the testing and development process for MECLABS’ new, free conversion rate optimization course set to be released in the Fall of 2021 – Become A Master At Creating And Optimizing High-Converting Web Pages. […]

How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)

(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has necessitated that many marketing departments quickly pivot their plans, and thus agencies and other vendors have to quickly adapt right along with their clients. So the ability to pitch […]

The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life

“As a global pandemic grips modern society, most of the conversation has focused around the negative impacts facing individuals, organizations and society as a whole. Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver […]

Elevate B2B Marketing News: B2B Marketers See Uptick in Business, Google’s New AI Ad Tools, Falling Instagram & Facebook Effectiveness, & LinkedIn’s Video Success

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while […]

B2B Marketers on the Move: Celebrating Spring 2023 Leadership & Talent Growth

Springtime epitomizes new growth and the possibility for harvesting future successes, and as B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as shifts that often seem to happen so […]

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the somewhat-questionable decision to remain here in the land of 10,000 […]

Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting that they plan to increase their use of digital purchasing […]

The Difference Between Zero-Party, First-Party & Third-Party Data

We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party […]

How Music Can Help Make Your B2B Content Sing

I asked ChatGPT to write the introduction for this post. Here’s what it gave me: In the world of B2B marketing, creating engaging and effective content is crucial for attracting and retaining customers. However, the process of brainstorming ideas and […]

Elevate B2B Marketing News: CMOs Shift Priorities, Adobe’s New AI, Changing B2B Buyer Journeys, & Google Rolls Out Bard AI

B2B CMOs Make Meaningful Shifts in Priorities 30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 percent pointed to better customer experiences, […]

Feeding Today’s Hunger For Better B2B Content Marketing Experiences

It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it remains by far the best tactic in terms of ROI. But as content marketers we […]

Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated […]

Elevate B2B Marketing News: B2B Influencer Benchmarks, Top Data Leader Priorities Report, & Microsoft’s AI Ad Insights

Creative Services Professionals Are Most Concerned About AI 23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors interested in AI being software development, computer engineering, electronics, and creative services, while […]

What is Search Intent and Why Is It Fundamental to SEO?

When you googled “what is search intent,” you had the informational intention to seek out an answer to your question and learn more about a topic you’ve been hearing about. As you can see, we understood that intent and wrote […]

5 Steps to Building Authentic Relationships with Influencers

Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on LinkedIn is a silent form of rejection […]

Elevate B2B Marketing News: B2B Thought Leadership Survey, Top B2B CMO Priorities, Google’s New Trends Portal, & HubSpot Adds AI

B2B Decision-Makers Value Research and Data in Thought Leadership Content 51 percent of B2B marketers have said thought leadership content that is quick and easily-absorbed provides the greatest value, with 49 percent pointing to thought leadership that references robust research […]

Intent-Based Strategy is the Future of SEO

As any B2B company can attest, the most vexing type of problem is that which you have a solution for … you just don’t know how best to use it. B2B marketers face monumental challenges today, aiming to increase targeted […]

12 Women in B2B Marketing Worth Celebrating This (and every) Month

Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutionary strategies. March marks Women’s History Month, and today is International Women’s Day. This […]

What Does B2B Content Marketing Look Like in 2023?

Sometimes marketers can spot trends as they are on the rise and sometimes we are hit over the head with them (can we say ChatGPT?). What we’ve seen so far this year has been a mix of both: trends that […]

That’s A Wrap – Top Take-Aways from B2BMX 2023

[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] B2B marketers are facing more and more challenges. We are asked to do more with less, cultivate human connection balanced with high-tech experiences, all with the threat of artificial intelligence (AI) coming for our jobs. Staying ahead of trends, […]

Elevate B2B Marketing News: LinkedIn’s New B2B Tools, ChatGPT Gets API, B2B Content Marketing Sees High ROI, & B2B E-Procurement Rises

E-procurement sales top $1 trillion [B2B Marketplaces Report] B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace sales reaching $112 billion, while overall B2B e-commerce sites and apps reached $1.94 billion during 2022 — three […]

Tired Of Chasing Vanity Metrics? Drive Better Marketing Outcomes & More Sales! – B2BMX

          While reviewing metrics, it can sometimes be hard to identify the metrics that matter vs vanity metrics. Vanity metrics are metrics that may look impressive on the surface but do not provide meaningful insights into […]

Learn How to Crack The Code on ABM & Intent Data from Seagate and TechTarget – B2BMX

As a B2B marketer, we know that account-based marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and guide ABM strategies, but let’s dive in on […]

How B2B marketers can help sales overcome customer indecision

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